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Google’s Performance Max campaign type promises to do it all—reach audiences across Search, YouTube, Display, Gmail, and Maps with one...

Let’s get one thing straight: You don’t need a $10,000/month ad budget to win with Google Ads. I’ve worked with dozens of small and...

As a Google Ads specialist, I've audited countless accounts—from local service providers to established e-commerce brands. One pervasive...

In the ever-evolving world of digital marketing, one constant remains: Google Ads is a powerhouse. With billions of searches made daily,...

I’ve had the chance to work with a wide variety of mid-sized businesses. From local retail shops and hospitality brands to growing B2B...